adidas Reverse Retro Fashion Show
Las Vegas

Lead Senior Producer 

Location Scouting/ Contract Negotiation/ AV + Stage Build/ Graphics Production/ Model Casting/ Stylist Coordination

Agency: For Good and Co

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adidas and the NHL® collaborated with teams to design new Reverse Retro jerseys that call back to unique historic moments in each Club’s history. adidas tasked us with revealing this moment to their buyers so we brought the jerseys to life on a runway at Atomic Liquors in Las Vegas.